Bosch Home Appliances, known for its innovative products, faced a challenge: despite strong recognition, it wasn’t the top-of-mind choice in the Capacity Range category. Our goal was to enhance brand awareness, drive engagement, and elevate Bosch’s brand equity across key markets. 

To understand the starting point, we leveraged Sila’s Brand Health Tracker, which revealed that Bosch had only 8.9% unaided awareness, trailing behind major competitors. Our task was clear—boost Bosch’s visibility and solidify its standing as a leading option in home appliances. 

We crafted a targeted influencer strategy, partnering with a diverse mix of creators across the UAE, Kuwait, and Qatar. These influencers produced engaging video content showcasing the benefits and daily usage of Bosch’s appliances through funny scenarios. The focus was on demonstrating how Bosch products seamlessly fit into modern lifestyles, providing convenience and quality that resonate with everyday needs.

This approach not only helped to raise brand awareness but also connected Bosch with the influencers’ communities, building a bridge between the brand and the values of their audiences. The campaign was carefully designed to build familiarity, trust, and a sense of reliability,positioning Bosch as the best choice in the market.

By aligning with influencers who could authentically share the brand’s story, we not only increased Bosch’s share of voice but also set the stage for long-term brand perception growth. 

Our journey started from working on the awareness while building step-by-step on the brand perception.  With a 50% increase in the share of voice, a 2.3mn campaign reach and a 92% positive sentiment from the audience, there is an evident impact of the creators campaign efforts.