Al Walimah partnered up with Riyadh-based Kaykroo, which had a Ramadan-specific brand called Ramadaniyat, renamed to ‘Ramadaniyat with AlWalimah’. The menu was all of Al Walimah’s sauces in final dish form (Kabsa, Biryani, Mandi, Bukhari..etc) and was a single serve order for one person in a box that contains the rice dish + side salad + side sauce..etc.

Raise awareness in Riyadh before and during Ramadan about the Ramadaniyat pre-packaged rice meals collaboration between Al Walimah, Kaykroo and different food delivery apps by highlighting the convenience, variety and quality of those meals while driving people to order the ‘Ramadaniyat with Al Walimah’ meals through the different food delivery apps.

We worked with a mix of 3 well-known non-cook creators who are young, active and always on the go, on Tiktok and Instagram. These creators tend to be more open to scenario-oriented videos and integrate shots of their daily life. This allows the user to feel close to the creator, relate to them. Creators talked about how busy they are sometimes during Ramadan that they forget to eat on time or skip suhoor and how Ramadaniyat came to the rescue. They showcased Al Walimah rice and sauces as versatile and used for all traditional dishes with a homey taste, always here for the user during their busy Ramadan days. 

Our foodie @reem_foodie, our entertainment creators @saud__brothers and our lifestyle creators @abdullatif.90

Creators delivered creative and engaging video content, that connected well with their audiences. The 2 TikTok videos exceeded expectations, reaching almost half a million views.