Understanding influencer effectiveness for ROI
Influencer Effectiveness reveals the impact of influencer collaborations , informs future strategies and optimizes resource allocation to achieve impactful and successful marketing campaigns.
At Sila, we measure the impact each of the influencers has on the brand by taking into account their relevance to the brand, how fit their audience is and the impact they have had on the brand and beyond during a campaign.
How we use Sila to evaluate Influencer Effectiveness
Our data scientists examine and source relevant data about content from the list of influencers that we have partnered with in the campaign.
This will be filtered, organised, and structured to ensure only relevant insights were utilised for the analysis and evaluation.
AI is used to collect all relevant data and perform sophisticated data analysis at a scale and speed that would be impractical or impossible for humans.
Even advanced AI has limitations, and we have taken our human expertise in Market Research and specific industry domain knowledge to define the parameters and extract insights from the data.
Influencer Mapping for Maximum Audience Connection and Engagement
We classify influencers according to audience relevance and average engagement, ensuring that your investment goes toward partnerships that truly resonate.
Average engagement helps us understand how actively the audience interacts with content, while audience relevance measures the difference between engagement on an influencer’s general content versus your brand-specific posts.
This classification allows us to pinpoint influencers who deliver the most value by calculating the number of engaged followers per dollar spent, optimising your budget for maximum impact.
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The Sila difference, more than just influencer marketing.
Influence your audience’s decision-making through AI.Powered by Data, our proprietary platform Sila helps us to merge the power of AI, deep market insights, and a commitment to authenticity for effective influencer marketing campaigns.