Moms are quickly celebrated as Supermoms, although this is done with good intentions, it’s a loaded phrase that carries unrealistic expectations. Puck wanted to continue bursting the public’s bubble this year and truly be the ally of moms.
Through our creators campaign, we achieved 1k+ positive comments from our mom audience who joined the conversation with the creators, creating a mom-to-mom support environment.
Our challenge was to reinforce the brand equity as the brand that elevates the pressure off moms from the unrealistic societal expectations, as well as ensure saliency in the consumers’ minds when it comes to iftar occasions in Ramadan using the range of Puck products.