Solution for Barilla.
We know that Saudis engage with influencers 10-15x more than brands. So we deployed our data platform, Sila, to better understand which audiences followed which accounts that matched our objective of elevated mealtimes.
We traced two key audiences and found creators that were unique to each audience, to avoid direct repetition of the content across multiple creators. This helps drives better budget allocation and stronger ROI.
Sila developed a platform for Barilla in Saudi Arabia that saw real cooks communicate with Saudis for six months. They shared Italian recipes, staying true to the brand.