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      Who we work with

      Our products are for anyone looking to make better business decisions. We work with anyone who needs to sell to, or communicate with, consumers.
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      Product Stories
      See how our Social Understanding suite and AI products unlocked value for business & government.
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      Influence Success Stories
      See how we've helped companies like yours to grow and influence consumers into action.
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      Research Success Stories
      Sila's AI has delivered on briefs that traditional market research has been unable to do.
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      About Sila Influence

      Learn about how we enable social understanding through our AI technology to help drive better decision-making across government & business.
      About Us
      Discover Sila's company and our team that drives our AI technology from Dubai to the world.
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      Our Technology
      Learn about our capbilities and what enables us to help your business decisions.
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  • Sila Influence, making marketing more creative, transparent and impactful through AI.

    AI-based consumer influence campaigns.
    Drive your marketing further.

    Sila Influence's proprietary AI understands every audience (and 20+ Arabic dialects); giving you transparency, ROI and a clear view of all your budget effectiveness, all the time.

    Trusted by leading global and regional brands.

    When giants trust you, and tech-forward marketers rely on you, you know you're on the right path. Dive into the future of influencer marketing with Sila Influence.

    Move beyond vanity metrics and deliver value to your organisation.

    Unlock the real power of consumer influence with Sila Influence.

    Realise the full potential of your influencer campaigns with AI-powered insights. Sila Influence helps you track engagement, identify influencers, and measure ROI—all through native Arabic analysis.

    Tap into genuine regional conversations, segment audiences, and optimize your performance with Sila's data-driven tools.

    Build lasting connections with insights that go beyond metrics.

    understood to perfection

    AI-Powered Influencer Marketing for MENA

    Most influencer platforms in MENA only understand Modern Standard Arabic, covering just 30% of Arabic online.

    The other 70% occurs in diverse Arabic dialects, spoken by over 330 million people—insights that traditional tools often overlook.

    Sila Influence’s Arabic-native AI captures these dialects, offering detailed influencer tracking, campaign optimization, and sentiment analysis. This ensures your brand engages authentically with regional audiences, making every campaign more impactful and data-driven.

    clear, actionable insights

    Dashboards that make influencer marketing simple.

    Gain a complete view of influencer performance, campaign tracking, and audience engagement—all benchmarked against competitors.

    Leverage our AI-powered insights to understand how influencers resonate with your target audience. Dive deep into audience behaviors, segment nuances, and real-time engagement to better assess the success of your marketing and communications strategies.

    With Sila Influence, you get beautifully designed dashboards that turn data into actionable, easy-to-understand insights.

    Let Sila Influence Manage Every Step—From Concept to Results

    Sila Influence offers a seamless, end-to-end influencer marketing solution.

     From the initial campaign ideation, identifying the right influencers, through to managing partnerships and execution, we handle it all. Our AI-driven platform analyzes campaign performance in real-time, optimizing engagement and ensuring your objectives are met.

    When the campaign concludes, Sila delivers comprehensive, data-rich reports, detailing influencer impact, audience sentiment, and ROI, so you can make informed decisions for your next steps.

    Trust Sila to take your campaign from vision to actionable insights—all in one place.

    Sila Use Cases

    Sila’s Data Scientists and Influence Professionals leverage AI to deliver fast, actionable influencer insights. Access a custom portal to visualize your campaign data, track performance, and optimize influencer impact in real-time.
    AI-enabled influencer campaigns
    Campaign reports & transparency.
    Audience alignment & understanding
    Campaign planning & ROI measurement.
    Process management from A to Z.

    Sila Influence, the first and only
    AI-based influencer platform.

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